EchoUser | UX Research & Design Agency

Personas

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Used in development phases:

Related services:

Featured

Highlight case studies and blog stories associated with Personas.

Informatica Cloud Conversion

Research, Evaluation and Design

Journey maps and heuristic analysis led to three personas and four design approaches to enrich an onboarding experience.

Tendril User Research

Behavioral Energy Patterns

Conducting contextual interviews to create personas that help an energy company understand their users.

Enhancing the Festival Experience

Transforming Event Dynamics

Collaboration with Berkeley Innovation undergraduate team to ideate, iterate, and prototype concept designs.

Collections

Domain and method sample work that commonly utilize Personas service.

Enterprise

Global companies need UX that can harness sophistication & depth.

Case

FlashRay Full-Service UX

All-inclusive Partner

NetAppBranding. Design Review. Full-Service.

Story

The Power of a Simple Usability Test

From skeptic to advocate: my career in UX research shows how usability testing evolved into a vital tool for improving user experiences and making impactful design decisions based on real user feedback.

April 15, 2024

Common service:

Full-Service

A comprehensive user-centered design philosophy and process across every stage of product development.

Craft a deep understanding of the user, context, and interaction design with the product and service.

Case

Autodesk UX Partnership

Long term UX support

AutodeskDiary Studies. Full-Service. Surveys.

Notable value:

Harness Ambiguity

Take energy from the new challenges we face every day. Be nimble and engaged in navigating uncertainty.

Story

3 Things to Consider When Taking On an Enterprise Design Project

Designing for enterprise requires focus on impact, certainty, and user expertise. Consider whether the app is sovereign or transient, as it affects design. Enterprise users are experts needing high data density and customizable UIs. Minimize extra steps to make the app more efficient and user-centric. Design for confidence in these complex systems.

July 13, 2017

Common service:

Usability Testing

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Story

Enterprise Software and Nielsen's Heuristics

User-centered design often takes a backseat in enterprise software, resulting in less-than-stellar user experiences. While Jakob Nielsen's heuristics can enhance enterprise applications, they require an organizational shift to prioritize the user experience, ultimately leading to a more engaging and efficient workplace.

January 24, 2012

Start-ups

Growth businesses need UX that can adapt to evolving needs.

Case

Drivescale Composable Infrastructure

Power and Flexibility through UX

DrivescaleConceptual Modeling. Full-Service. Interaction Design.

Case

Stitcher Iterative Test & Design

The RITE Method for Internet Radio

StitcherDiary Studies. Prototyping. RITE - Rapid Iteration.

Notable value:

Grit

Infuse passion, fortitude, and determination into getting things done. Hard work creates talent.

Story

The step by step guide of running an ideation workshop

I recently co-facilitated an ideation workshop at Emerson, where we used activities to generate innovative solutions. In this summary, I'll share the workshop's purpose, key aspects, and some tips for running a successful event. We aimed to align everyone's goals, encourage divergent thinking, and gain real-time input from participants.

May 8, 2019

Common service:

Personas

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Common service:

Journey Maps

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Case

Mighty: Investment Management

Start-up Fintech Design

MightyContextual Inquiry. Conceptual Modeling. Interaction Design.

Common service:

Conceptual Modeling

A conceptual model is a simplified representation of relationships & hierarchy for a product or service.

It helps designers think of high level solutions and guide detailed design direction.

Notable value:

Creative Spirit

Diversity, curiosity, and adventure give us perspective. Get out there and pursue life.

Any Experience

Everything is a human experience. Apply UX to anything.

Case

RoboCam: The Social Robot

Industrial Design & Robotics

RoboSystems Industrial Design. Interaction Design. User Interviews.

Story

Designing for Death

David Bowie's passing was a unique experience, as he released his final album, Blackstar, just days before. Rather than mourning, his fans celebrate his life and new work. His farewell feels more like a celebration, providing a sense of peace for those coping with the loss.

January 13, 2016

Common service:

Contextual Inquiry

Contextual Inquiry is observing users in natural environments for overall insights on real product use.

It helps identify challenges beyond hyper-focused design & development.

Case

Got Food?

EchoUser Labs

EchoUserConceptual Modeling. Contextual Inquiry. Interaction Design.

Notable value:

Optimism

In nearly all situations, you can choose your attitude. Choose to be optimistic and positive.

Story

Experience Innovators: Babyscripts on the Quantified Pregnancy Experience

Here at EchoUser, we love to tackle Any Experience, and we’re always inspired by novel ways of interacting with people, products, and places. We also get to meet a lot of the people who are crafting those experiences, and in this occasional series of interviews with experience innovators, we want to share their insights with you.

April 6, 2015

Story

Transit Behavior Design

Taipei's MRT metro offers a better experience than San Francisco's Muni due to cleanliness, efficient queuing, priority seating, and safety measures. Implementing simple changes like color-coded seats, floor markings, and more handholds can significantly improve public transit experiences.

June 1, 2016

Full-Service

The UX as a Service EchoUser partner philosophy.

Case

Autodesk UX Partnership

Long term UX support

AutodeskDiary Studies. Full-Service. Surveys.

Case

FlashRay Full-Service UX

All-inclusive Partner

NetAppBranding. Design Review. Full-Service.

Common service:

Full-Service

A comprehensive user-centered design philosophy and process across every stage of product development.

Craft a deep understanding of the user, context, and interaction design with the product and service.

Story

EchoUser's Client-Partner Philosophy—An Overview

At EchoUser, our "Client-Partner" philosophy is based on transparency, collaboration, and integrity. As a boutique firm, we prioritize direct client relationships, fostering trust, awareness, and empowerment to ensure successful engagements.

April 6, 2023

Notable value:

Love of Craft

Our foundation is the way we work. Love what you do, obsess on the how, and the outcomes will follow.

Case

Gooru Education Experiences

Full Service Design & Research

GooruConceptual Modeling. Contextual Inquiry. Full-Service.

Case

Drivescale Composable Infrastructure

Power and Flexibility through UX

DrivescaleConceptual Modeling. Full-Service. Interaction Design.

Health

Story

Healthcare innovation has never been more important

Healthcare innovation is essential in today's world, as demonstrated by the rapid virtual healthcare advancements due to COVID-19. EchoUser's involvement in healthcare projects with companies like Akili Interactive, Varian Medical Systems, and iRhythm emphasizes the importance of human-centered research and design, leading to improvements in patient care, treatment accessibility, and overall experience.

August 6, 2020

Story

The Blood Draw Experience

As an experienced professional in the field of User Experience, I genuinely appreciate Quest Diagnostics' meticulous execution of their digital interface for blood draw services, skillfully integrating elements such as online appointment scheduling, reminders, and onsite check-ins.

July 19, 2023

Notable value:

Empathy

Our core essence. Act with integrity, respect, and self awareness. Have this for our clients, our work, each other, and ourselves.

Case

Varian TrueBeam: Human Factors Benchmarking

Standardizing Varian FDA Testing

VarianHuman Factors. Usability Testing.

Common service:

Usability Testing

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Story

Experience Innovators: Babyscripts on the Quantified Pregnancy Experience

April 6, 2015