EchoUser | UX Research & Design Agency

Branding

Branding is the process of creating identity through consistent messaging and imagery to communicate what the product stands for and what users can expect.

The goal is to create a lasting positive impression on users and build product use loyalty.

Related services:

Featured

Highlight case studies and blog stories associated with Branding.

FlashRay Full-Service UX

All-inclusive Partner

Applying a comprehensive user-centered design approach from research to high fidelity design to a highly complex, technical system.

Why Designers Love the Nintendo Switch

The Nintendo Switch excels in user experience due to its seamless design, perfect size, fast boot-up, and broad appeal. Its fun concept, social gaming features, and game design resonate with users. Future possibilities include Switch variants and further exploration of mobile gaming.

October 14, 2017

Ultimate Software: Visual Design

Unified Visual Identity

Creating a visual style guide to differentiate Ultipro with a look and feel that is “bravely human.”

Collections

Domain and method sample work that commonly utilize Branding service.

Start-ups

Growth businesses need UX that can adapt to evolving needs.

Case

Drivescale Composable Infrastructure

Power and Flexibility through UX

DrivescaleConceptual Modeling. Full-Service. Interaction Design.

Case

Stitcher Iterative Test & Design

The RITE Method for Internet Radio

StitcherDiary Studies. Prototyping. RITE - Rapid Iteration.

Notable value:

Grit

Infuse passion, fortitude, and determination into getting things done. Hard work creates talent.

Story

The step by step guide of running an ideation workshop

I recently co-facilitated an ideation workshop at Emerson, where we used activities to generate innovative solutions. In this summary, I'll share the workshop's purpose, key aspects, and some tips for running a successful event. We aimed to align everyone's goals, encourage divergent thinking, and gain real-time input from participants.

May 8, 2019

Common service:

Personas

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Common service:

Journey Maps

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Case

Mighty: Investment Management

Start-up Fintech Design

MightyContextual Inquiry. Conceptual Modeling. Interaction Design.

Common service:

Conceptual Modeling

A conceptual model is a simplified representation of relationships & hierarchy for a product or service.

It helps designers think of high level solutions and guide detailed design direction.

Notable value:

Creative Spirit

Diversity, curiosity, and adventure give us perspective. Get out there and pursue life.

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Any Experience

Everything is a human experience. Apply UX to anything.

Case

RoboCam: The Social Robot

Industrial Design & Robotics

RoboSystems Industrial Design. Interaction Design. User Interviews.

Story

Designing for Death

David Bowie's passing was a unique experience, as he released his final album, Blackstar, just days before. Rather than mourning, his fans celebrate his life and new work. His farewell feels more like a celebration, providing a sense of peace for those coping with the loss.

January 13, 2016

Common service:

Contextual Inquiry

Contextual Inquiry is observing users in natural environments for overall insights on real product use.

It helps identify challenges beyond hyper-focused design & development.

Case

Got Food?

EchoUser Labs

EchoUserConceptual Modeling. Contextual Inquiry. Interaction Design.

Notable value:

Optimism

In nearly all situations, you can choose your attitude. Choose to be optimistic and positive.

Story

Experience Innovators: Babyscripts on the Quantified Pregnancy Experience

Here at EchoUser, we love to tackle Any Experience, and we’re always inspired by novel ways of interacting with people, products, and places. We also get to meet a lot of the people who are crafting those experiences, and in this occasional series of interviews with experience innovators, we want to share their insights with you.

April 6, 2015

Story

Transit Behavior Design

Taipei's MRT metro offers a better experience than San Francisco's Muni due to cleanliness, efficient queuing, priority seating, and safety measures. Implementing simple changes like color-coded seats, floor markings, and more handholds can significantly improve public transit experiences.

June 1, 2016

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Gaming

Case

Optimizing Nordeus Player Experience

Gaming Heuristics & Usability

NordeusDesign Review. Diary Studies. Usability Testing.

Case

Badland - Mobile Gaming Experience

Optimizing First-Time Play

HypeHypeDesign Review. Usability Testing. User Interviews.

Common service:

Sprints

A time-constrained, structured process for rapid ideation and design with cross-functional groups to work on a specific problem or opportunity.

Typically conducted in 3-5 days to set a baseline for further user-centered design and development.

Story

The User Experience of Pokémon Go

Pokémon Go's success stems from smart design choices and constant iteration. Niantic crafted an accessible experience by layering complexity, allowing users to engage at their desired level. Design choices encouraged social interaction, and Niantic's commitment to ongoing improvement solidified its popularity.

August 9, 2016

Notable value:

Empathy

Our core essence. Act with integrity, respect, and self awareness. Have this for our clients, our work, each other, and ourselves.

Story

Why Designers Love the Nintendo Switch

The Nintendo Switch excels in user experience due to its seamless design, perfect size, fast boot-up, and broad appeal. Its fun concept, social gaming features, and game design resonate with users. Future possibilities include Switch variants and further exploration of mobile gaming.

October 14, 2017

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Branding

Our primary focus is function, which flourishes with seamless form and consistent identity — this is Branding.

Story

Why Designers Love the Nintendo Switch

The Nintendo Switch excels in user experience due to its seamless design, perfect size, fast boot-up, and broad appeal. Its fun concept, social gaming features, and game design resonate with users. Future possibilities include Switch variants and further exploration of mobile gaming.

October 14, 2017

Case

Ultimate Software: Visual Design

Unified Visual Identity

Ultimate SoftwareBranding. Sprints. Usability Testing.

Notable value:

Creative Spirit

Diversity, curiosity, and adventure give us perspective. Get out there and pursue life.

Story

The User Experience of Pokémon Go

Pokémon Go's success stems from smart design choices and constant iteration. Niantic crafted an accessible experience by layering complexity, allowing users to engage at their desired level. Design choices encouraged social interaction, and Niantic's commitment to ongoing improvement solidified its popularity.

August 9, 2016

Common service:

Branding

Branding is the process of creating identity through consistent messaging and imagery to communicate what the product stands for and what users can expect.

The goal is to create a lasting positive impression on users and build product use loyalty.

Story

Boosting Product-Market Fit with UX

Product-market fit is crucial for success. Four factors impacting it are: 1. User acquisition & engagement, 2. Retention & spending, 3. Net promoter score & emotional attachment, and 4. Brand appeal. Use UX methodologies like interviews, interaction design, journey mapping, and visual design to optimize these factors.

January 19, 2018

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