How good are you? How much don't you suck? ... Which question really communicates more to you and others? It can be illuminating reframing how we measures ourselves, ehm, I mean user experience.
Had an engaging discussion with a big company exec about their early ideas for measuring a satisfying and delighted user experience. He relayed a CEO room discussion where the only answer they came up with, beyond “I don’t know”, was:
How much we don't suck!
Love it! My initial reaction was to laugh, in part because it was being relayed to me with a laugh. It was clear that these execs get it, but didn’t quite know how to do it.
After a bit of office banter on this new awesome metric, we thought this was likely spurred by a focus on customer support calls and cases filed. Those negative events tend to attract executive attention.
This feels like a softball as we are tailor-made professionals to provide an answer to their problem with all our wondrous user experience and usability tools, metrics, and magic-wielding methods. Although, I can’t help but feel compelled to invent a measure for, How Much We Don't Suck ™.
I have a feeling this client engagement will go quite well 🙂
