With the help of our rapid-fire user research and visual design, Threadflip brings the unique, real-life shopping experience online.
Prior to their acquisition by Le Tote in 2016, Threadflip was an online marketplace for people to easily swap clothes and accessories. When Threadflip was still a young startup, the company approached us with two UX challenges: find out how women swap clothes offline, then discover what women’s needs were when that experience is transformed into an online setting.
Through our research, we found that effectively translating the clothes shopping and swapping experience from the offline to the online world is the key to Threadflip’s success. In particular, our targeted methodologies helped them drive their new startup to perfectly understand that crucial user experience.