Overhauling an iOS app used by prominent sporting associations, doctors & dietitians, and amateur athletes.
NSF International is an organization that specializes in product testing and certification. The nonprofit puts brands through rigorous certification testing protocols to ensure their compliance with the World Anti-Doping Association (WADA) guidelines. NSF approached EchoUser to redesign their NSF Certified for Sport mobile app, which hosts a queryable database of certified brands so users can determine the safety products like dietary supplements, protein powders, vitamins, energy drinks, sleeping pills, and other performance enhancers.
Initially, we discovered much room for improvement regarding the usability of the app. We noted several missing functionalities that would address two primary use cases, 1) users inputting incomplete queries to find a specific product they’re looking for, and 2) users browsing for something new based on a need they’d like to address.
The NSF Certified for Sport database serves a variety of end users, from prominent national sports teams to dietitians, professional athletes to high school football players.
Our task was to drastically redesign the iOS app, making the search function easier to use and more user-friendly while adding some key functionalities to improve the search process.
We worked with and around the technical limitations of the database. Since so much of the database was created and categorized manually, the EchoUser team consciously decided to design the ideal version of the app first, even though some components of our designs may not be implemented until v2, v3, and so on. This was to ensure that users get the features they need, even if they have to wait for a future release.
One notable challenge we faced was NSF’s broad range of users. We aimed to be as respectful as possible of all different users, from professional athletes to high school moms buying supplements for their football player kids.
Ultimately, we were able to simplify the NSF for Sport iOS app by enhancing existing user flows, while also introducing some new ones to ensure user satisfaction, and as part of our UXaaS engagement with NSF, we continued to collaborate up until the product launched on the App Store in late 2017.
You can view the NSF Certified for Sport iOS app here.