Forming a research-based persona to serve as a reference point and inform future design decisions.
At the time when GraphDive approached us, it was developing a new web platform that would transform data into useful demographic-based marketing insights for businesses. They requested EchoUser to design the product from start to finish, while working closely and collaboratively with their product and engineering teams.
Our work proved to be successful in not only defining a new product experience, but also guiding the GraphDive team through each stage of the design process. EchoUser is excited to see how this process helps GraphDive continue product development in the future.