Methods & Services

EVALUATION
Robust, sensitive measurement to empower both benchmark and rapid user testing

Magnitude Estimation Technique

SUMI, NPS, ASQ, Likert - everyone has their preferred rating measurement. But after years of testing and gathering user feedback, we had an epiphany: why not let the user create their own scale? We made the switch, and the results were astounding: not only does each user get to set the range of their own scale (thus making it truly personal and relevant), but because the Magnitude Estimation Technique (MET) is based on comparative proportions, we are able to scale ratings between users, products, and more - and for any experience desired to be evaluated. We've seen the other side, and the future of rating experiences is MET. Call us and give it a try.


  • 201 Mission, Suite 540
  • San Francisco, CA
  • 94105

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