The EchoUser team scattered far and wide for projects this week, but we still found time to come together around the virtual Skype-chat fireplace and discuss a few great stories:
McDonald’s Germany crowd-sourced a burger, which comes on a pretzel bun and is topped with ham. Could this work at U.S. Mickey-D’s locations? Maybe different burgers for each state?
We know we’ll be watching Design & Thinking, a new documentary about design thinking, whenever it comes to a theater near us. A Bay Area screening, please?
An oldie but a goodie on simplicity, with a quote we love: “Nothing says Send Message like the words ‘Send Message.’”
Pick up milk while you commute home? Peapod has created a QR-code-powered grocery store aisle in a Chicago train station.
Tapping shortcuts on your phone: a 21st-century Morse code?
Over the past week or so at the EchoUser office, we’ve been:
… thinking about the evolving definition of excellence,
… loving that visual recording is getting its moment in the sun,
… mulling over “the long nose” of innovation and what change really means,
… and chuckling at this jumping lamb.
What have you been reading lately?
Where did February go? Some things floating around our office over these last few days of the shortest month:
Sh*t Web Designers Say. Yeah, yeah, we know — but even overplayed memes can still be funny memes when they hit close to home.
On a more serious note, we liked this explanation of how personas are different than target audience segmentation — complete with case study.
This infographic mapping the Y Combinator social ecosystem is pretty sweet, if you like Silicon Valley insider-y things. Which we obviously do.
